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Collaboration Hub

Charlie
A little dog and a long way home
The book launches January 2027 · Red-carpet premiere in Manhattan Beach, CA

Charlie is a six-pound Pomeranian who never gave up. Help the world meet her before the book lands. Everything you need to create on-brand, compliant content lives right here.

Our message Premiere & perks Hooks & taglines Sample content The story Hashtags & mentions Do's & don'ts FTC compliance FAQ Contact
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Welcome to the Charlie movement

This is your home base for everything you need to help introduce Charlie to the world. Approved messaging, taglines, hashtags, and compliance rules, all in one place.

Bookmark this page and check back before every post.

Before You Post
✓Read Our Message so you know what Charlie is all about
✓Grab a line from Hooks & Taglines instead of starting from scratch
✓Copy your hashtags: required tags go on every post
✓Review the Do's & Don'ts, especially the rules on studio names
✓Read the FTC & Disclosure rules: a gifted book counts

Questions? Scroll to the bottom for support contact info.

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Your creator brief is your playbook

Every confirmed collaborator receives a Creator Brief with campaign-specific instructions: what to create, when to post, and which assets to use. Always follow your brief first.

This page is your shared resource library. Use it alongside your brief for messaging, hashtags, and the compliance rules that apply to everyone on the campaign.

Applied & confirmed
Creator Brief received
Create, post & share per your brief

Don't have your brief yet? Reach out to your campaign manager.

Our Message

What Charlie is all about

This is the heart of the story. Let it shape your content: don't repeat it word for word, feel it.

The Message
Charlie never gave up. A six-pound pup, left in a cardboard box on a stormy Kansas night, crosses a big world to find the one thing we're all looking for: a place to belong.

The vibe

Warm, hopeful, and a little bit brave. Think a rescue pup curling up on a new couch, a kid reading under a blanket fort, a family that found each other. Heart first, never sappy.

Family-safe and faith-friendly by default. Charlie's story is about perseverance, kindness, and finding your way home, and your content should feel the same.

You're the creative. We're giving you the message and the mood: how you bring it to life is up to you.

Premiere & Perks

What you're part of, and what you get

Charlie starts as a book and grows from there. The collaborators who help build her audience now are the ones in the room when she makes her debut.

The Charlie Book Premiere. A red-carpet premiere party and the very first live reading of Charlie, taped in front of an audience, with the author and the story team in the room. It's the moment the whole campaign builds toward, and active collaborators can earn a seat.

📅 January 2027 📍 Manhattan Beach, CA 🎟 Limited collaborator seats

How to earn a seat, plus dates and details, will be shared in your Creator Brief. Travel, lodging, and parking are not included.

What You Get
Early access to Charlie, share-ready assets, and a shot at a seat on premiere night.
✓A gifted copy of the Charlie book
✓Share-ready character art, captions, story frames, and studio clips
✓A chance to earn a seat at the red-carpet premiere and live reading
✓A place in the Charlie movement from its very first chapter

This is an organic collaboration: no paid posts, no per-post fees, no quotas. Post as often as you like.

Swipe File

Hooks & taglines

Approved lines, ready for captions, on-screen text, and voiceovers. Pick what fits the moment: don't stack them all in one post. Tap any line to copy it.

Official taglines
Themes to build around
For pet & rescue lovers
For parents & book lovers
For animation fans
Inspiration

Sample posts & top performers

See what's working. Use these as inspiration for tone and pacing, not a script.

Sample Clip
Genuine, unscripted moment with the book front and center, no third-party branding in frame.
Sample Clip
Good pacing and a clean, warm setting.
Sample Clip
Good reference for tone: natural, excited, straight to camera.
Sample Clip
Worth studying for pacing and structure.
Background

The story

Know the story so your content sounds informed, not scripted. Just don't spoil the ending.

Charlie the Pomeranian in her teal Charlie collar

Meet Charlie

Charlie is a six-pound Pomeranian who starts her story in a cardboard box on a stormy Kansas night, left outside a general store with a crayon sign that reads "Please find me a home."

From there it's a small dog in a very big world: the streets of Miami, rival animal packs, a hurricane, and a daring rescue that makes the evening news. Through all of it, Charlie never gives up on finding a family.

The book launches in January 2027, and it's only the first chapter. Charlie is being built as a family franchise, and your content helps introduce her before the rest of the world catches on.

Jan 2027
Book launch
6 lbs
Of pure grit
Oscar-nominated
Story team

The story team

The creative team behind Charlie has worked on some of the most loved animated films ever made.

Robert Lence
Head Writer · Producing Team

Co-Head of Story on Toy Story. Credits across Disney, Pixar, and DreamWorks include Beauty and the Beast, The Lion King, A Bug's Life, and Shrek.

Geefwee Boedoe
Story & Design Consultant

Academy Award nominee. Credits include Finding Nemo, Monsters, Inc., The Incredibles, A Bug's Life, and The Little Mermaid.

Jorgen Klubien
Story & Design Consultant

Developed the original story idea for Cars and co-wrote it. Credits include The Lion King, Toy Story 2, Mulan, and The Nightmare Before Christmas.

Douglas Rogers
Story & Design Consultant

Concept Design Principal at Walt Disney Imagineering. Production Designer on Tangled and Art Director on the Academy Award-winning Shrek.

Charlotte Wilkerson
Author · Executive Producer

Creator of Charlie. Her company, Towne Communications Group, has spent more than 25 years in publishing, advertising, and marketing.

Get Started

Join the Charlie team

Apply once and you'll get your Creator Brief, share-ready assets, and everything you need to start posting.

Hashtags & Mentions

Tags, hashtags & mentions

Tap to copy. Required tags go on every post. Your Creator Brief will say which platforms to post on.

Required: use on every post
Recommended: use where relevant
Never use
#Disney #Pixar #DreamWorks #giveaway (unless approved)
Official mentions
Charlie's official social accounts are launching soon. Your Creator Brief lists the handles to tag, and we'll add them here as they go live.
Content Guidelines

Do's & don'ts

Follow these on every piece of content. Content that breaks them may be removed, and repeat issues end the collaboration.

Your content may be shared

Content you create for this campaign may be reshared, repurposed, or amplified across Charlie's channels. That means it needs to be 100% clear of third-party trademarks, copyrighted material, or intellectual property you don't have rights to.

That includes other studios' characters, movie posters, film clips, logos, music, and artwork. If it isn't from your approved Charlie assets or something you personally created, leave it out.

✓ Do
  • Tell Charlie's story in your own voice
  • Connect it to your real life: your rescue, your kids, your own never-give-up moment
  • Use approved Charlie assets or content you created yourself
  • Include the required hashtags and a clear disclosure
  • Mention that the book arrives January 2027
  • Keep it family-friendly, hopeful, and kind
  • Film in clean spaces free of third-party logos and branding
✗ Don't
  • Call Charlie a Disney, Pixar, or DreamWorks project. Share the team's credits, never a studio connection
  • Use posters, clips, characters, or music from other films
  • Spoil the ending or share unreleased pages
  • Promise premiere seats or share event details that aren't in your brief
  • Alter the character art or official assets
  • Create AI-generated versions of Charlie or her friends
  • Use trending sounds or audio you don't have rights to
  • Post anything that isn't family-safe
Compliance

FTC & disclosure requirements

Federal law requires clear disclosure whenever you receive something of value. These rules protect you as much as they protect Charlie.

The Basics: Know These Cold
A gifted book counts

A free book, early access, or an event invitation is a "material connection." If you received anything of value, you disclose.

Placement matters

Disclosure goes in the first two lines of your caption, before the "more" cutoff. In video, say it out loud early on.

The stakes are real

FTC penalties can exceed $50,000 per violation, and both creators and brands can be held liable.

✓ Words That Count
#ad#giftedSponsoredGifted by CharlieBrand partner
✗ Words That Don't
#sp#spon#collabambassador"thanks for the goodies"
Support

Frequently asked questions

Common questions about Charlie, the premiere, and content requirements.

Is this a paid collaboration?
No. This is an organic collaboration with no paid posts and no per-post fees. You receive a gifted copy of the book, share-ready assets, and a chance to earn a seat at the premiere. Post as often as you like.
Do I still need to disclose?
Yes. A gifted book counts as a material connection under FTC rules. Use #ad or #gifted in the first two lines of your caption, and say it out loud early in videos.
How do I earn a seat at the premiere?
Seats are limited and go to active collaborators. The details on how to earn one will be shared in your Creator Brief. Travel, lodging, and parking are not included.
Is Charlie a Disney or Pixar film?
No. Charlie is an independent story, created by Charlotte Wilkerson with a story team whose credits include Disney, Pixar, and DreamWorks films. Feel free to share the team's credits, but never say or imply that any studio is involved.
When can people buy the book?
Charlie launches in January 2027. Your brief will include the ordering link to share once it's live.
Can I post on more than one platform?
Yes. Just make sure every version carries the required hashtags and meets that platform's disclosure rules.
Contact

Need help?

Reach out with asset requests, content questions, or anything about the premiere.

Campaign Manager
Sherry

© 2026 Towne Communications Group, Inc. All rights reserved.
Charlie and all related characters, artwork, and story elements are the property of Towne Communications Group, Inc.
This is the official Collaboration Hub for Charlie. Participation is subject to the Collaborator Terms & Conditions. Assets are licensed exclusively for approved collaborator use.

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